The Max l aunch hasn’t been without its jokes and its controversies, with a quick fix already in the works with how Max was crediting writers, directors and producers on movies. Now, you’ll watch the latest episode of your favorite HBO show and reruns of House Hunters on the same app. Discovery has officially transformed HBO Max into just Max, a catch-all streaming hub for Warner Bros., HBO and Discovery programming. While the fourth season finale of “Westworld” will premiere August 14.If you’re wondering why your HBO Max app is no longer working, then you’ve officially entered the age of Max. The “Game of Thrones” prequel series “The House of the Dragon” is set to release on August 21. Discovery+ is already available on Prime Video Channels, which just received a massive UI makeover of its own.Įven before HBO Max rolled out these app enhancements, consumers were generally satisfied with the service in terms of content and price value, as research from Whip Media suggests.Īnd the standalone HBO Max app has a slew of forthcoming content titles. There’s also the question of how a combined WBD app would affect HBO Max’s possible reappearance on Amazon Prime Video. WBD last month halted the production of HBO Max originals in several European countries, for cost-cutting purposes and to further integrate the content libraries of its SVOD services. JB Perrette, president and CEO of global streaming and games at WBD, said on the latest earnings call the combined service would bridge HBO Max’s premium content with Discovery+’s slate of unscripted shows. It looks as if the new HBO Max will be short-lived, as WBD just announced plans to launch a singular HBO Max and Discovery+ streaming service sometime next summer. “You didn't have to go find anything, because whatever you were looking for was going to be at the top of the home page,” Lyons said. HBO Max may make a comeback on Amazon Prime Video - reportīut using the framework of HBO’s legacy on-demand services meant HBO Max didn’t have a lot of flexibility with content discovery. Sarah Lyons, head of product experience at HBO Max, told Protocol WarnerMedia at the time rushed the app’s release to stand a chance in the increasingly competitive streaming space. When HBO Max first launched in May 2020, it was based on the tech stacks of the now-defunct HBO Go and HBO Now services. Many of these new features came requested by users, HBO Max said, and the app has a history with technical issues. “The changes give our users more of the features they care most about, along with improved navigation and a more immersive canvas for storytelling, helping them click play on their favorite content faster and with less friction,” said Kamyar Keshmiri, SVP of product design at Warner Bros. Adding onto mobile functionality, HBO Max mobile users can now split screens with other apps on supported devices. The UI upgrade also comes with a new-and-improved screen reader, for people who may have trouble visually accessing digital content. Discovery plans 2023 launch for new combined HBO Max, Discovery+ streaming service
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